
Winston will deliver the conference's keynote presentation, "Green Recovery: Get Lean, Get Smart and Emerge from the Downturn on Top," based on his upcoming book, on Wednesday, Oct. 7. He will make the case that going green -- especially during an economic slowdown -- saves money to help you survive, drives innovation to create value for the long run and represents a fundamentally new and better way of doing business.
Through his presentation, Winston will demonstrate the importance of environmental strategy in hard times and show how conference attendees can help their own companies get lean by stepping up energy and resource efficiency to survive the downturn; get smart by using environmental data about products and value chains to save money, innovate and generate a competitive advantage; get creative and rejuvenate innovation efforts; and get people engaged and excited by enlisting them to help solve environmental challenges.
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